Multiplying screens. Television as an ally in the distribution of national cinema

In an audiovisual landscape in constant transformation, the synergy between national cinema and broadcast television is key to reaching every corner of the country. In this talk, industry and communications specialists will debate programming strategies, the promotion of local productions, and the coexistence of screens.

With Teté Coustarot, Luis Alberto Scalella (FIAPF President) and Ana Laura Guevara (Programming Manager, América TV). Producer: Daniel Montoya. Moderator: Guido Zaffora